A made-in-Italy excellence, Integra Fragrances designs exclusive scent identities for the world's leading
brands, making their customer journeys unique and unforgettable.
Integra Fragrances developed the bespoke scent identity for the World Retail Congress “ESPERANZA” which is diffused at the Hotel Arts in Barcellona.
Integra Fragrances developed the bespoke scent identity for the World Retail Congress “ESPERANZA” which is diffused at the Hotel Arts in Barcellona.
“ESPERANZA (HOPE)” is a luminous yet unexpected note that boosts positivity, enhances our mood, and arouses
a feeling of hopefulness, by spreading positive vibes in the air.
The refreshing top, made of delicate and green notes of neroli spiced up by pink pepper, invites you to take a deep breath, relax, and enjoy the moment. The floral bouquet, rich in white flowers, represents the blooming time of the year, the season of renewal.
The refreshing top, made of delicate and green notes of neroli spiced up by pink pepper, invites you to take a deep breath, relax, and enjoy the moment. The floral bouquet, rich in white flowers, represents the blooming time of the year, the season of renewal.
ESPERANZA
Floral, Powdery, Woody, Musky
Top notes
Pink Pepper
Neroli
Heart notes
Mimosa
Jasmine
Base notes
Cedarwood
Sandalwood
Musk
WHERE TO FIND
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RETAIL STUDY TOUR
Tue 25th April, 8:30-11:40
Sponsored by Integra Fragrances, the retail study tour will give you a taste of Barcellona’s
innovative retail stores.
Take this opportunity to explore creative retail concepts and be inspired by all kinds of in-store experience innovation, from digital to olfactory.
Join the tour downtown to visit Bulgari, Fendi, Amettler Origien, Cortefiel, Hoss Intropia, Springfield, Primark, expertly guided by representatives from Integra Fragrances and World Retail Congress.
Take this opportunity to explore creative retail concepts and be inspired by all kinds of in-store experience innovation, from digital to olfactory.
Join the tour downtown to visit Bulgari, Fendi, Amettler Origien, Cortefiel, Hoss Intropia, Springfield, Primark, expertly guided by representatives from Integra Fragrances and World Retail Congress.
RETAIL LAB
Thu 27th April, h9:45-10:25
Bringing back the excitement 2: how to reinvent and rethink the role, the look, the experience of the
storeRetailers have been rethinking the role and the number of stores for some time and particularly with the enforced closures during the pandemic. But footfall appears to have returned strongly and all talk is now of an omnichannel future. What does this now mean for the meaning of stores? How can physical retail spaces create a new kind of experience that engages customers through seamless service and technology but also the latest ideas that engage the senses and the emotions?
Moderated by: Jo-Ann Hui-Miller, Content Director, The General Store
Panellists include:
Lorenzo Cotti, Founder and CEO, Integra Fragrances
Dimas Gimeno, Chairman and Founder, WOW Concept Store
Emma Beckmann, EMEA President, Landor & Fitch
Thierry Andretti, CEO, Mulberry
Wim Boekema, Founder, Nix & Nix